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Include corporate social responsibility in your business model


It took me a few weeks to get back to blogging due to a lot of changes happening. But then, again, great ideas are always worth spreading.

A few weeks ago, I was privileged to assist Microsoft Singapore in providing software assistance to non-profit organizations. Normally, it only required reading thru some documentation and providing some analysis based on that but I’ve decided to go even further. Visiting the facility of the Movement for the Intellectually Disabled of Singapore (MINDS) was definitely an unforgettable experience. The SIA-MINDS is actually a joint-project with – guess who – Singapore Airlines. The head phones that you see and use on the Singapore Airlines flights are being prepared for by the trainees at MINDS. What’s really encouraging is the fact that not only do we see people who are intellectually disabled doing the work that nobody else would probably see but we see them doing a really good job. And what’s good about Singapore Airlines is that they have included corporate responsibility and welfare in their business model, recognizing the importance of contributing to the communities it serves. Corporate social responsibility has become a buzz word in today’s modern organizations. But every now and then, it gets challenged by stakeholders especially in times of recession (I still believe that recession is a state of mind). But whether we like it or not, the community is part of any organizations’ stakeholders. If the community flourishes, so does our businesses. It’s a win-win situation.

I think the best thing to do is to include corporate social responsibility in our business model. That way, we even have budgets allocated for any related projects. What’s more, apart from the fact that we feel good when we extend our hand to someone else, it’s nice to know that a warm smile is waiting for a hand somewhere where we could have extended ours.

So the next time you fly Singapore Airlines, ask for a head phone – those cute colorful ones. You’ll know that somebody went thru a lot of effort making sure that they are in good shape for your entire flight.

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